Hi, I'm Aswin
Introduction
I work in growth, focused on figuring out what actually moves metrics in meaningful ways. Most of my work sits at the intersection of performance marketing, retention, and content—running structured experiments to see what genuinely drives outcomes rather than just activity.
What I Do
I enjoy the mix of psychology, data, and creative tinkering that comes with growth work. My approach is experiment-driven—testing hypotheses, measuring what matters, and iterating based on real results rather than assumptions.
Beyond Work
When I'm not running experiments or diving into data, you'll find me engaged in pursuits that keep the mind sharp and the spirit curious.
Chess
A game of patterns, strategy, and calculated risks—not unlike growth work, really.
Motorcycle Exploration
Riding to offbeat places, discovering roads less traveled, and finding stories in unexpected corners.
Obscure Trivia
Collecting random facts and forgotten knowledge. The kind of stuff that wins pub quizzes and sparks interesting conversations.
Writing
Articulating ideas, documenting experiments, and occasionally sharing thoughts that might resonate with others.
How I Think About Growth
Real growth isn't about vanity metrics or activity for activity's sake. It's about understanding what genuinely moves the needle—and having the patience to run proper experiments to find out.
Outcomes Over Activity
Measure what matters, not what's easy to measure.
Experiment First
Hypotheses are just educated guesses until you test them.
Psychology Matters
Behind every metric is human behavior worth understanding.
Compound Thinking
Small improvements, consistently applied, create remarkable results.