Work
Career Highlights
Driving growth across 0→1 products, new markets, and scaled businesses.
Experience
Namma Yatri
Growth
Present
Sipping a lot of coffee, thinking, context switching and getting things done. Working on slashing CAC, scaling & engaging users for Moving Tech's portfolio of apps: Namma Yatri, Bharat Taxi, Yatri Sathi, Odisha Yatri, Chennai One & Kerala Savaari.
6
Apps
50%
CAC Cut
Scale
Stage
Key Achievements
- Built the marketing attribution system from scratch in collaboration with the tech team, including Meta App Install Referrer and GCLID tracking for UAC — previously the org relied primarily on console-reported data. One of my first projects after joining, driven by a simple growth principle: Measure → Acquire → Engage → Analyse → Scale
- Set up CleverTap configurations for new apps, including contextual, time-based, and third-party offer journeys and automations to drive customer engagement across the portfolio. Mentored and enabled city teams on tool usage and data, helping them become self-reliant and proactively execute campaigns
- Collaborated with the creative team to launch the Made for Bengaluru brand campaign and led its digital distribution — drove a double digit % increase in MAUs and a lift in brand consideration, measured via a Google Brand Lift Survey
- Set up Segwise to streamline creative analytics, identify winning creative patterns, provide daily performance summaries, and enable faster root-cause analysis of creative performance — slashed CAC by 50% while scaling spends in our best performing city
- Worked on the 0-to-1 launch of Bharat Taxi, scaling it across multiple cities, with performance marketing campaigns contributing significantly to rides and active user growth
- Implemented a robust day-on-day performance tracking structure and built dashboards for a real-time pulse on campaign performance, user behaviour, and re-engagement opportunities
Key Learnings
- "Multi-app growth at scale forces you to build playbooks fast and adapt faster"
- "0-1 on a new product within an existing org is a completely different muscle from scaling"
- "The best growth insights often come from obsessing over dashboards at odd hours"