Work
Career Highlights
Driving growth across 0→1 products, new markets, and scaled businesses.
Experience
Namma Yatri
Growth
Present
Sipping a lot of coffee, thinking, context switching and getting things done. Working on slashing CAC, scaling & engaging users for Moving Tech's portfolio of apps: Namma Yatri, Bharat Taxi, Yatri Sathi, Odisha Yatri, Chennai One & Kerala Savaari.
0
Apps
0%
CAC Cut
Scale
Stage
Key Achievements
- Lead the team that owns first rides, MTUs, searches, retention and ad-influenced growth across the portfolio
- Recently picked up the Monetization charter, working closely with the tech team to scale programmatic revenue and to bring in brands that value premium, exclusive slots and access to our audience across the portfolio of apps
- Built the marketing attribution system from scratch in collaboration with the tech team, including Meta App Install Referrer and GCLID tracking for UAC — previously the org relied primarily on console-reported data. One of my first projects after joining, driven by a simple growth principle: Measure → Acquire → Engage → Analyse → Scale
- Set up CleverTap configurations for new apps, including contextual, time-based, and third-party offer journeys and automations to drive customer engagement across the portfolio. Mentored and enabled city teams on tool usage and data, helping them become self-reliant and proactively execute campaigns